Investment & Development Opportunity Summary

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    Existing entertainment park:
    • Acquire facilities
    • Possibility to acquire land (>70'000m2) at a favorable rate
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    Development possibilities:
    • Extend entertainment facilities, attract more visitors, build hotels, attract events
    • Valid building permit for 4-star hotel with 200 rooms (expandable to 400 rooms)
    • Zoning ordinance for further extension on additional 11'460m2
    • Adjacent open area of former air-force base
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    World famous tourist area with constant growth:
    • High visitor frequencies with high spending guest segments
    • Expand low season business with events
Potential investment volume: 100-400 MCHF

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Location: Interlaken, in the Heart of the Swiss Alps

Placeholder image Interlaken is a world-famous tourist destination with spectacular views in a stunning environment in the heart of Switzerland and is easily reachable by car or train, including direct ICE train connections to Berlin, Frankfurt and Hamburg.

Several internation airports are within reach:

  Bern Zurich Geneva Basel Milano Paris
Rail 1h20 2h15 3h 2h15 4h 5h
Road 0h45 2h 2h15 2h 3h30 6h30


The Destination

Interlaken is surrounded by many other well-known tourist destinations, ski areas and mountain trains, such as the famous "Jungfraujoch".

Panoramic View of Interlaken

Tourism has seen continued growth over decades. However, growth has hit a ceiling due to lack of:

  • Suitable hotel rooms
  • All-weather entertainment offerings

Annual overnight stays in Interlaken hotels
 

Despite having the well-known luxury hotel Victoria-Jungfrau, most of the remaining hotels do not correspond to the expectations of international tourists, as these hotels are typically small and have limited quality standards. Furthermore, Interlaken lost 25 hotels with 3569 beds in recent decades. Also, there is an absence of large, international hotel chains, despite the attractive environment. The lack of hotel rooms leads to very high occupancy rates and price levels during the main season. The structure of the hotel offering makes it difficult to organize events at the local convention center. An investment in hotels would not only benefit from an interesting main season but could also attract events aside the main season.

Interlaken is famous for its various mountain trains, outdoor attractions and adventure sports. However, during periods with unsuitable weather visitors have a very limited offering available. An interesting all-weather capable entertainment offering would fill this gap, attract additional visitors from nearby areas and benefit events – further increasing occupancy rates outside the main season. Interlaken is also well-known for its luxury shopping opportunities, especially watch shopping is popular among tourists, generating an estimated 500 MCHF annual revenues.

 


The Existing Jungfrau Park

The investment object is the existing Jungfrau Park, which is currently in lean operations. With a suitable investment it could be revived and turned into a profitable object – as it has been for multiple years in the past:
- Existing Jungfrau Park
- Built in 2003
- Construction cost: 83 MCHF

Investments need to be made in new entertainment offerings and hotel capacity. An existing building ordinance supports the obtainment of building permits. There is even a project for a 4-star hotel with 200 rooms with a valid building permit. There are large open areas aside of Jungfrau Park suitable for further expansion.

The park is built on land consisting of two plots:
- Building plot: Total 73'207m2, 29'283m2 available for construction, 11'460m2 currently free
- Parking plot: 28'0294m2 with 1200 parking spaces

The land is owned by the Swiss Confederation and under an attractive land lease agreement until 2099. The building plot could be acquired.



Existing Facilities and Extension Possibilities

Panoramic View of Interlaken

Existing Facilities:

Facilities 1-5 are fixed facilities providing common services:
1. Entrance building
2. Connection hallway
3. Gastronomy and shopping
4. Event center with a capacity for up to 3000 persons
5. Tower with exclusive gastronomy and event offering
Buildings A-G are lightweight constructions with entertainment offerings.

Extension Possibilities:

Location H: Site with an approved 4-star hotel project with 200 rooms (3000m2) and it could be extended to 400 rooms (6000m2).
Locations I-Q: Available for new constructions (1200m2 each) and could be used (and potentially be combined with existing buildings) for additional entertainment offerings or hotels. Maximum permitted building height is 20m (with certain exceptions allowed).


 

 

 

Contact:

Beat Schärz
EMBA IMD, MSc EPFL
Telephone: +41 58 586 06 14
Mobile: +41 79 352 06 14
Email:

Map: